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The Purpose of Program Evaluation Imagine that you are a counselor working for an organization that currently does not conduct program evaluation. For this discussion, write a memo to your supervisor, suggesting that the organization develop a program evaluation plan. You do not need to detail the program evaluation plan; rather, focus on why program evaluation is important, and how it connects to ethical counseling practice. Support your ideas with material from the text. The suggested length for this post is 250 words.